In a recent conversation, the CEO of Rivalry, Steven Salz, disclosed his vision for the future of online gambling, emphasizing the importance of providing users with a valuable experience regardless of the outcome. Salz expressed his desire to create a “non-zero-sum game experience in gambling,” where players receive a benefit regardless of winning or losing.
Salz acknowledged the unique challenge of operating a gambling platform where revenue is directly tied to user losses. He pointed out that unlike other consumer products, where companies are not in competition with their own customers, the gambling industry operates differently. He stressed the importance of building brand and customer loyalty as essential to Rivalry’s operations.
Despite being a critic of bonus promotions and free bets in the past, Salz raised important questions about user retention and brand loyalty in the highly competitive gambling market. He pondered how to keep users engaged and prevent them from using multiple betting apps on their phones.
“This prompted the reconsideration of entering the crypto gambling segment and launching a token,” Salz revealed. He firmly believes that crypto gambling is the future of online gaming and that it is not just a passing trend. Salz’s sentiments are echoed by Yolo Investments general partner Tim Heath, who predicted that within the next five years, every casino, including traditional brick-and-mortar establishments, will accept cryptocurrency as a payment method.
In a rapidly evolving industry where technology and innovation play a crucial role, Salz and others are pioneering new ways to enhance the gambling experience for users. As the landscape of online gambling continues to shift, it will be interesting to see how companies like Rivalry adapt and thrive in this dynamic environment.
