The world of online gambling is undergoing a seismic shift thanks to the disruptive power of blockchain technology, according to Rivalry co-founder and CEO Steven Salz. In a recent statement, Salz emphasized how blockchain technologies are revolutionizing the industry with their speed, access, and functionality, outpacing traditional methods.
“Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from the established players at a rapid pace,” Salz noted. This trend is transforming the landscape of online gambling, with consumers seeking more innovative and secure options.
Rivalry is seizing the opportunity presented by this shift in consumer behavior, leveraging its proven product set, strong brand presence in internet culture, and a devoted audience of digitally native users. Salz believes that Rivalry is well-positioned to capitalize on the growth potential of crypto in the gambling industry.
One of the key components of Rivalry’s strategy is the integration of Rivalry Token across its platform, from sports betting to casino games. This move is aimed at enhancing the overall customer experience and providing users with a seamless and secure way to engage with the platform.
Furthermore, Rivalry Token will soon be available on various crypto exchange platforms, trading under the ticker $RVLRY. This development will expand the reach of Rivalry Token and make it more accessible to a broader audience of crypto enthusiasts and online gamblers.
The launch of Rivalry Token is expected to drive increased player engagement, loyalty, and advocacy. By aligning economic incentives and allowing customers to participate in the success of the product, Rivalry aims to create a more engaging and rewarding experience for its users.
Once officially launched, Rivalry Token will be available for use across all of Rivalry’s active markets, with the exception of Ontario and Australia. This expansion will provide players with more opportunities to participate in the Rivalry ecosystem and benefit from the advantages of crypto-enabled gambling experiences.
In conclusion, the rise of blockchain technology and crypto-enabled gambling experiences is reshaping the online gambling industry. Rivalry is at the forefront of this transformative trend, leveraging blockchain technologies to create a more secure, engaging, and rewarding gaming environment for its users. As Salz aptly stated, “Rivalry is driving an economic renaissance in the world of online gambling.”
