In a strategic move aimed at expanding its reach and revenue potential, Kambi has announced a groundbreaking deal with the renowned sportsbook operator, Hard Rock. This partnership, which has been in the works for the past 18 months, is set to revolutionize the sports betting industry by combining Kambi’s expertise as the world’s leading sportsbook provider with Hard Rock’s reputation as a premier operator in the US.
“The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook,” stated a Kambi representative. This modularization approach is geared towards establishing partnerships with top-tier operators like Hard Rock, who embody the prestigious standards that Kambi is aiming for.
Hard Rock Bet is set to benefit greatly from Kambi’s innovative Odds Feed+ solution, which is slated to launch in Q4 of 2024. This cutting-edge product will be supported by Kambi’s turnkey sportsbook and AI trading division, Tzeract, providing a comprehensive library of odds through a single API integration. Operators will have the flexibility to tailor their Odds Feed+ package according to their specific needs, ensuring a customized and dynamic betting experience for their customers.
“The agreement could become a significant source of revenue going forward, depending on the scope of additional services provided to Hard Rock Bet in the future,” added the supplier. Matt Primeaux, executive managing director and president of Hard Rock Digital, expressed his excitement about the partnership, stating that “The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product.”
This collaboration between Kambi and Hard Rock marks a significant milestone in the evolution of the sports betting industry, setting a new standard for excellence and innovation. With the launch of the Odds Feed+, both companies are poised to make a lasting impact on the market, offering operators and customers alike a truly unparalleled betting experience.
